Privacy Notice

Privacy Notice (UK)

This notice explains how 77 Taxi Ltd, trading as 77, collects, uses and protects personal data when you use our website, contact us, make a booking, travel with us, send a parcel or use a delivery service.

Last updated: 11 July 2026.

1. Controller and contact details

77 Taxi Ltd (company number 15845283) is the data controller. Registered office: 15 Edmondson Street, Barnoldswick, England, BB18 5EY. Contact: support@77.taxi, book@77.taxi or 01244 727 777.

2. Information we may collect

• Name, telephone number, email address and account details.
• Pickup, destination, date, time, route, passenger, recipient and delivery instructions.
• Payment, invoice, refund and transaction references. Card details are normally handled by the relevant payment provider rather than stored by this website.
• Messages, call notes, complaints, lost-property reports and support history.
• Driver, vehicle, location and journey records needed to operate, investigate and safeguard bookings.
• Technical data such as IP address, browser, device and cookie choices.

3. How we use information

• To quote, accept, dispatch, manage and complete bookings.
• To identify passengers, send confirmations and communicate changes.
• To process payments, deposits, refunds and business-account invoices.
• To protect passengers, drivers, recipients, property and our systems.
• To investigate complaints, accidents, fraud, safety concerns and lost property.
• To meet licensing, insurance, tax, accounting and other legal obligations.
• To improve our services and, where permitted, send relevant service or marketing communications.

4. Lawful bases

• Contract: to take steps at your request and provide the booked service.
• Legal obligation: to meet licensing, tax, insurance, safeguarding or law-enforcement duties.
• Legitimate interests: to administer the business, prevent fraud, maintain security, recover debts and deal with complaints.
• Consent: for optional cookies and marketing where consent is required.
• Vital interests or substantial public interest: in limited emergency or safeguarding situations where applicable.

5. Who we may share data with

We may share relevant information with assigned drivers, subcontracted licensed operators where permitted, delivery partners, payment providers, communications and hosting providers, insurers, professional advisers, licensing authorities, police, courts or regulators. We only share what is reasonably necessary and do not sell personal data.

6. International transfers

Some technology providers may process data outside the UK. Where this happens, we aim to use appropriate UK data-transfer safeguards. Ask us for more information about a particular provider or transfer.

7. Retention

We retain information only for as long as needed for the purpose collected and to meet licensing, accounting, insurance, legal and dispute-resolution requirements. Different records have different retention periods. Contact us for the retention period applicable to a specific record.

8. Your rights

• Access your personal data and receive a copy.
• Correct inaccurate or incomplete information.
• Request erasure or restriction where the legal conditions are met.
• Object to certain legitimate-interest processing or direct marketing.
• Request portability where applicable.
• Withdraw consent without affecting earlier lawful processing.
• Complain to the Information Commissioner’s Office (ICO).

To exercise a right, email support@77.taxi. We may need to verify your identity.

9. Children and vulnerable passengers

Booking records may contain information about children or vulnerable passengers where needed to provide and safeguard the service. The person making the booking should only provide information that is necessary and should tell us about relevant support needs.

10. Cookies and changes

See our Cookie Notice for details of browser storage. We may update this notice when our services, suppliers or legal obligations change. The current version will remain available on this website.